Wondering why your page lost a lot of followers on Twitter?
One of the best ways to promote your brand online is through social media sites like Twitter. Many businesses and influencers use Twitter to give updates and reach out to their followers. If you have an upcoming product or event, a simple tweet can easily reach hundreds of your followers.
Now, growing your follower count is not that easy and often takes time to accomplish. Some even result in extreme measures, like spending a lot of money just to gain more followers.
However, if you’ve noticed that you’re losing many followers every day, something is not right with your page.
A decrease in your follower count is never acceptable and could affect the engagement and traffic you get from your business. Preventing this to happen should not be hard for as long as you know why your followers are walking away.
To help you out, we’ve decided to make a simple guide on what to do if you’ve lost many followers on Twitter.
Let’s jump right in!
- 1.Beware of Twitter Purge.
- 2. Perhaps a Twitter Glitch (It Has Happened Before).
- 3. Don’t Purchase Followers.
- 4. You May Be Posting Outside Your Theme.
- 5. You’re Promoting Yourself Too Hard.
- 6. Your Tweets Are Low Quality.
- 7. Inactive Twitter Account.
- 8. Try Using Fiverr.
- 9. Report the Problem to Twitter.
1. Beware of Twitter Purge.
If you’re familiar with the movie, this is precisely what Twitter has been doing for years. Twitter is known to crack down on fake accounts on their platform every couple of months.
If your follow count suddenly drops overnight, don’t worry. Twitter probably just detected some fake followers on your page and decided to shut it down.
On the other hand, look at the positive side. Your page won’t have a lot of inactive followers that are not even engaging on your posts. Remember that fake followers are just for show and not real followers.
The main takeaway about this is to keep posting on your page and aim for genuine followers who appreciate your content or products.
2. Perhaps a Twitter Glitch (It Has Happened Before).
Back in 2016, everyone went crazy as their follow count decreased abruptly. What happened is that everyone on your followed list gets unfollowed, which caused a series of chain reactions. This means that all your followers that had the same glitch also unfollowed your page.
Thankfully, Twitter was able to fix the issue immediately and restored everyone’s followers.
If you’ve noticed a significant dip in your follower count, relax for now. Possibly, the exact thing just happened on your account. To fix this, head down to the last method to call the attention of Twitter.
3. Don’t Purchase Followers.
Many businesses who are trying to expand their network online make this mistake all the time. If you want to drive sales and traffic to your business, the best way to go is to grow organically and not by shoving in tons of money for follows.
Aside from the risk of being flagged by Twitter, purchasing followers won’t drive any real traffic or engagement.
Instead of spending money on fake followers, invest in improving your product to drive sales and genuine followers on your business.
4. You May Be Posting Outside Your Theme.
Aside from issues on Twitter, you should also evaluate the posts that you’ve made recently. Your followers may walk out on you if you start to shift away from your brand. Although posting outside your niche is good from time to time, it is also vital that you stick with the topic your followers loved.
Re-evaluate the posts you made recently and make sure that it is not drifting away from your theme.
If you prefer to change your niche, maybe you should start a different brand to keep your current followers and possibly grow more.
5. You’re Promoting Yourself Too Hard.
If you’ve been posting a lot, your followers might get annoyed with your posts flooding their timeline. As much as you want to drive traffic to your business, you might scare them away from promoting yourself too much.
Put yourself in their shoes, you don’t want to keep seeing the same products and posts on your timeline, right?
Having a page containing only your product is very generic, making your followers feel that you are all about sales and not care about them.
Instead of promoting all your products at once, try to share something related to your niche. You can post the latest news or articles about your niche but do not precisely involve your brand. This can drive more user engagements and traffic to your page compared to just promoting your brand all the time.
6. Your Tweets Are Low Quality.
Losing followers may be an indication that your content is not good enough.
Since Twitter is a text-oriented platform, you might want to keep your tweets short, engaging, and precise. When posting on your timeline, make sure that your followers can relate to the message you are trying to send.
Besides, avoid posting generic content that can be found anywhere. Instead, try to post topics that can positively affect the community within your niche and try to bring something new to the table all the time.
7. Inactive Twitter Account.
There are tons of content on Twitter every minute, and it is likely that your followers also follow other pages. If you see your follower count decreasing, you’re probably not posting enough.
When promoting your brand, your followers need to see you on their feed every day. If you are building followers, you must follow a strict posting schedule. This way, your followers would know that at this particular point of the day, you are going to post something new.
Besides posting about your products, you should also reach out to your followers, like giving them shout outs or ask how they’re holding up to show that you care about them.
8. Try Using Fiverr.
If you need freelancers for your business, check out Fiver.
Fiverr is the largest marketplace for digital services like social media marketing, web development, and graphics design. With Fiverr, you can find the right people to help you out with your Twitter page or other projects.
On Fiverr, you don’t need to worry about going over budget since each project’s costs are fixed and discussed before starting it.
If you are looking for an extra income, you can also create a freelancing account on Fiverr and potentially earn thousands of dollars online.
9. Report the Problem to Twitter.
If you suspect that something is wrong with your account, we suggest that you call the attention of Twitter.
Report the problem to their team and elaborate on the exact problem you are dealing with. If possible, try to include a screenshot of your previous follower count and the current follower count to make it easier for them to assess the situation.
This ends our guide on what to do if you lost a lot of followers on Twitter. If you have other questions, please let us know in the comment section below, and we’ll do our best to answer them.
If this guide helped you, please share it. 🙂
